Bloggers today feel that they have it all figured out. Talk to any blogger about how they are implementing content marketing on their site, and they’ll give you insight into how many are doing it. You may be a blogger and feel that your reach is just fine, but when you look at the analytics of your page, you will be shocked. Without the help of a SEO company, you are going to be left behind in the rat race to get influence within the world of internet marketing. No matter how hard you try to create posts that inspire sharing, increase traffic numbers, and help you get moving forward with a variety of different pieces, you will find that your best efforts will pale in comparison to what a professional grade company can do.
For the skeptics out there, it’s easy to scoff at the notion of getting a SEO company to come in and do your content marketing. However, you will find that professional grade work is a lot different than what you may be doing on your page. If you’re not sure what they’ll do different, perhaps exploring a few of the key factors that they will work with you on will shed some light on this.
Titles That Stand Out
The first thing that you’ll notice will be different is the titles. Title generation is the most important first step in ranking high within search results. If you want to make sure that you’re at the top of the pile online, you will need to have keyword rich, longer titles. If your title has only a couple of keywords in it and it is not compelling at all, you will not get very far. In fact, millions of blogs today get this wrong and their titles are not usurped in the rankings at all. Look for specific keywords and search blogs today to see whether or not you get the results that mirror this notion. You will find that you and people around you tend to click on results with magnanimous titles.
Diversity in Content
Blogs do not have to have one type of content. In fact, the banner of content can have 15 different components. That’s right, you will find that you can play with 15 different examples of overall style and design protocol. If you aren’t working with all of these set pieces, then you are missing out on a great opportunity to build on the framework of natural traffic and organic indexing. If you want to rank high within the world of internet marketing, you need to have diversity in everything that you do, including content management, publishing, and marketing. If you just post long winded posts that have a great deal of writing and nothing else, then you’re missing the point of marketing. Marketing 1,500 words is difficult, but marketing 300 to 500 words can be a lot easier. Of course there are some exceptions to this rule, but you will find that few will argue with the notion that diversity is better for you in the long term.
Stealing The Competition’s Best Ideas
Did you know that your competition has already done a lot of work for you? A SEO company will take the competition’s best work and then build better content, effectively stealing their audience. You and your competitors are battling it out for the same demographics, and their audience needs to be your audience. Of course, you could share it, but you’ll want to make sure that you have a larger number of influence in the niche that you’re in. It’s with that in mind that you will find the content that you post will be in relationship to the other sites that are in your niche, however, your pages will have a lot more influence overall.
Like clockwork, professional grade content should get posted on your site, every day. What time should you post your blog updates? That’s the question that you should ask yourself if you’re going to go away from having a SEO company work on your content and publishing. If you don’t have an answer, then you already missed out on one of the biggest elements of content marketing. Whether you are posting a blog update or you are sharing links within social media circles, you want to make sure that you schedule postings and move forward with consistency at the helm of your overall reach. Without consistency, your updates will not get the right impact and you may find that the traffic your site needs will not end up manifesting when you need it most.
At the end of the day you could either do all the marketing work yourself, and hope that you see results or you could hire a company to do it for you. The above differences that you will see in content marketing will determine whether or not you are going to trump your competitors. Sure, you could go the DIY route, but you will be far away outside of the framework of success in terms of internet reach, guaranteed. Always go with a professional grade service instead of leaning on your own knowledge of SEO.